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Digital Marketing: A Beginner's Guide

A smartphone and social icons of digital marketing

Estimated reading time: 4 minutes

Digital marketing is a recent discipline that is concerned with learning about, delving into, and using various digital technologies in order to connect with potential customers to promote and sell their goods or services. This is a highly flexible tool that can be used in various ways to reach people located anywhere in the world. The most diverse and modern digital technologies such as smartphones, computer web platforms or softwares are used for this purpose. Digital marketing allows unique advantages such as a high ability to reach customers-no matter where they are located-excellent targeting, and a cost, on average, lower than traditional marketing. If you are interested in learning more about the basic concepts of digital marketing? Then I suggest you continue reading this article.

What is Digital Marketing: Introduction

As we mentioned earlier, digital marketing is the action of promoting goods and services through various digital channels. Digital marketing is therefore a highly effective way for companies to reach their customers and interact with them successfully. Whether it is the creation of engaging content on social media or the placement of targeted advertisements on search engines, digital marketing is an essential tool capable of successfully driving the growth of any business.

The Basic Concepts of Digital Marketing

Nowadays, knowing the basic concepts of digital marketing is a prerequisite for the implementation of a proper corporate advertising strategy. In this way, companies will be able to reach a wider audience and create a deep connection with customers. These will be able to interact with them by cultivating a lasting relationship of trust. Digital marketing offers companies the great advantage of access to real-time data analytics, enabling them to make informed decisions and monitor the success of their campaigns. The online marketing helps generate greater brand awareness, better customer engagement, cost control and improved return on investment.

9 Important Channels of Digital Marketing

Digital marketing uses multiple channels, including:

Search Engine Optimization

Also known as SEO. A SEO consultant knows all the techniques needed to optimize the organic positioning of web pages in search results.

Search Engine Marketing

Known as SEM, this refers to paid advertisements on search engines such as Google or Bing.

E-mail Marketing

It is the activity that involves the use of e-mails to be sent, in automation, to customers and potential customers for promotional purposes.

Content Marketing

It consists of producing thematic content or articles to be published on the Internet or social channels.

Social Media Marketing

Provides for the use of social media to interact with customers and carry out advertising campaigns.

Influencer Marketing

It provides for a form of collaboration with influencers with a large social media following, to promote corporate goods or services.

Affiliate Marketing

This refers to the promotion of third-party products by means of websites or social media for a fee.

Growth Hacking

The Growth Hacking is the set of unconventional, new and innovative online marketing techniques that enable high-growth goals to be achieved particularly quickly.

Key Performance Indicators

Key performance indicators-known by the acronym KPIs-are those metrics that companies use to measure the success of their digital marketing activities. These values can include website traffic data, social media engagement metrics, conversion rates, customer satisfaction ratings, online advertising campaign profitability etc. Companies, through such monitoring efforts, will be able to better understand their strategy and be able to know how to make informed decisions when it comes to improving their digital marketing approach.

What is Digital Marketing: A Conclusion

In conclusion, digital marketing is a rapidly and continuously evolving discipline. The gradual evolution of technological tools dictates the need for digital marketers to constantly stay abreast of the times. Understanding the basic concepts of digital marketing, its various tools, as well as knowing how to develop a successful strategy will help any company achieve its goals. Would you like to learn about the services offered by our company or contact an expert consultant in digital marketing?

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Picture of Giorgio

I am the director of Globaltech Solutions, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for the internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog. Want to stay up-to-date with the latest videos on digital marketing? Follow us on our YouTube channel!



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