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Online Marketing for Companies: Google Business Profile

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Estimated reading time: 4 minutes

Nowadays, many entrepreneurs are looking for free tools capable of improving the online marketing strategy for their business. To this end, the Google Business profile offers businesses a fantastic opportunity to appear in Google search results without having to pay specifically to advertise. If you are interested in improving the digital marketing strategy for your business, I recommend that you continue reading this interesting article.

Google Business Profile: Introduction to Online Marketing

The Google Business profile is an online marketing tool that offers everyone, free of charge, the ability to list their business location on Google Maps and in local search results. This allows you to display important information about your business, including opening hours, closing hours, contact details, services offered, product categories etc...

Why Create a Google Business Profile

You have probably already done a Google search and, at some point, noticed that Google shows a list of certain places based on your current location. The businesses that have been included as results of your search are those that, previously, created a Google Business profile. For that reason, whatever product or service you are selling, the presence of your business among the search results is an essential aspect of your online visibility and for your digital marketing strategy.

How to Optimize Your Online Marketing Strategy

First and foremost, for the purposes of an excellent online marketing strategy, the next step after creating your Google Business profile is to make sure that it is well optimized and contains all the most important information about your business. You should include as much information as possible in your business description. This will help your business stand out by showing the qualities that make it unique and better than its competitors.

Add a Description of your Activity

This description is meant to provide an overview of the various services your business provides. You should try to include a few relevant keywords that best describe your business.

Post Articles or Interesting Events

You can write and post articles on your Google Business profile to attract more interest. Your content will appear in Google search and map results. You will be able to upload an image, write a text or an promote an event share your content and promote your products or services. You will be able to add a call to action including 'Learn more', 'Book' or 'Buy'.

Collect and Respond to Customer Reviews

Reviews reflect what people actually think about a business and, in the context of online marketing, are a key factor when it comes to ranking successfully in local search results. Not only that, but they also help in making decisions about whether to make future purchases. In. as a business owner, you can use your reviews as an opportunity to improve confidence in your business.

Insert Original Images

You will be able to add up to ten photos or videos to articles in your Google Business profile. Images and videos can help tell a story, and the ability to add more images will definitely benefit e-commerce businesses as it will help you add more product images. You may have added basic images such as the exterior or interior of your business, your logo, and your business staff.

Online Marketing & Google Business Profile: A Conclusion

To conclude, first of all, it is advisable to make sure that your business has an up-to-date and complete Google Business profile. This online marketing tool is, without a doubt, one of the best free ways to appear in Google search results. If you want to know more about the Google Business profile and want to improve your local search engine optimization (SEO) strategy, you can book a personalized consultation with a experienced digital marketing consultant.

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Picture of Giorgio
George

I am the director of Globaltech Solutions Sagl, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog.

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