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Google Ads How It Works: Starting a Campaign

a screenshot of google ads to see how it works

Estimated reading time: 4 minutes

Are you trying to understand how to effectively advertise your business activity? Are you interested in understanding how Google Ads or would you like to receive dedicated advice on Google Ads? If yes, then I suggest you continue reading this article. We will explain, in fact, what are the main steps in creating a Google Ads campaign.

Google Ads How It Works: Introduction

Choosing the Type of Ads

Do you want to know how Google Ads works? This is a highly flexible tool that is ideal for all kinds of professional needs. You will, in fact, be able to choose from different types of ads, including Search Network, Display Network, Video or Local Services. Most of the types of Google ads used are, however, those based on search. This choice is ideal for those who wish to target an audience that is already willing and intent on purchasing goods or services. The success of Google Ads, in fact, depends mainly on the ability to perform careful keyword research, since there is no possibility of adding photos or videos to the latter type of ads.

Public Determination

Given the fact that online advertising requires the availability of a given spending budget, it is essential to monitor specific indicators for the purpose of verifying the return on investment made. For this reason, it will be necessary to fully understand the targeting features of Google. In fact, the more detailed the campaign's audience is defined, the more high-quality the leads will be. This means that fewer people will be able to view the ad. More targeted and correct targeting will be more profitable for your business.

Keyword Identification

The choice of keywords to use for Google Ads represents an additional level of selection. Only by analyzing the intent of potential customers can you select those who are ready to buy or sell. For this reason, keyword research will represent a crucial step in the process of creating a Google Ads campaign. It will, therefore, be necessary to conduct a study of relevant keywords for the ad and rank them according to search volume and average cost per click.

Other important steps are to determine keywords to avoid or that may be unclear and to include 'long-tail' keywords. The latter are phrases, consisting of at least three words, that are characterized by a more precise search intent. In case you would like to run the ad campaign yourself, our company can provide specific support advice to enable you to implement your Google Ads campaign.

Google Ads How It Works: Analysis of Performance Indicators

Performance indicators will be particularly important for understanding Google Ads how it works and for monitoring campaign performance. Here are the main elements to consider:

  • Impressions: This value describes the level of coverage of the ad. Each time the ad appears to someone in the search results, it counts as an impression.
  • Cost per click (CPC): is the amount paid each time a user clicks on a sponsored ad.
  • Percentage of clicks in relation to impressions (CTR): when a user views an ad in search results and clicks on it, it is counted for the purpose of calculating the click-through rate in relation to impressions received.
  • Conversion rate: the moment someone clicks on the 'sponsored ad, they are directed to the website or landing page. Here the user will be asked to perform another an action such as, for example, completing a contact form. The moment the action is accomplished, a conversion takes place. Therefore, the conversion rate measures the ratio of the number of actions performed to the number of visitors to the web page that the advertisement is targeting.

Google Ads How It Works: Conclusion

The ability to customize these and other parameters during the implementation phase of the Google Ads campaign, make this tool one of the most recommended and used platforms in the field of online advertising. In this regard, our company has gained experience in offering its clients the service of consulting, planning and implementation of such advertising campaigns. Would you like to learn more or would you like to receive a Google Ads consultation? Check out our offer.

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Picture of Giorgio

I am the director of Globaltech Solutions Sagl, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog.



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