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Google Ads: A Guide for Small and Medium Enterprises

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Estimated reading time: 4 minutes

In this short article, we want to discuss about the main reasons why any small or medium-sized business should use Google Ads (or Google Ads) in order to successfully and profitably advertise its business activity.

Google Ads: What Are They?

Google ads, also known as Google Ads, are a viable and effective form of online search engine marketing. In fact, this tool allows you to place your website in the very first positions within search engines-in this case, Google-following a keyword auction process, in which advertisers compete with each other for virtual space to show users their ads. Fortunately, unlike other forms of traditional advertising, payment is provided only when someone clicks on the sponsored ad. For this reason, such a tool is identified with the adjective Pay-Per-Click (PPC).

Do Google Ads Work for Businesses?

Google Ads works, even today, very well for these types of businesses. Truth be told, it is recommended for every type of business, from the smallest to the largest. Paid ads are a great channel that businesses can leverage to improve their brand awareness, get more traffic to their website and thus generate more sales.

Why Use Google Ads?

Increasing your Sales

Google ads allow you to get your business in front of users when they search for what you are selling. This is a huge benefit as it gets the attention of new customers who may not have heard of your business before and sends them to you instead of to other businesses. The biggest goal of this is that it helps increase conversion rates.

Cost Control and Efficiency

With Google Ads, you will be able to control your daily advertising budget. You will be able to optimize your advertising spend through careful selection of keywords in order to minimize the cost per click.

High Scalability

So Google ads are scalable, which means you can adjust your budget to suit your spending needs. Small business owners can start with a very targeted search campaign and expand over time to include more services or products and add more campaigns as needed.

Excellent Speed

Pay-per-click campaigns get you results and data faster than search engine optimization (SEO) will.

Maximum Visibility

Even if you rank #1 in organic search for your brand name, you can still have three search network ads above you. By securing top rankings-via paid ads-for keywords most relevant to your business. Try to maximize the likelihood that people will click on your website.

Great Notoriety and Reputation

Google ads are a great way to increase awareness of your business. By bringing your business online through Search, Display and Shopping campaigns you can make your products known to people who are looking for what you offer.

Accuracy in Measurability

The great advantage of Google ads is that they are highly measurable. Google allows you to consult and analyze different metrics that will allow you to understand what is working and what is not.

Google Ads: A Conclusion

Google Ads (or Google Ads) is still an efficient solution for all those companies that have a budget to invest in online advertising in order to increase the sale of their goods or services. Its high flexibility and customization makes it one of the most popular and recommended online advertising tools within digital marketing strategies.

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Picture of Giorgio

I am the director of Globaltech Solutions Sagl, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog.



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