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SEO Agency: The Importance of Web Visibility

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Estimated reading time: 6 minutes

To begin with, we want to devote this article to an in-depth analysis of the various benefits offered by the services commonly provided by an SEO agency in order to improve the "organic" visibility of websites. In this regard, an SEO agency is responsible for maximizing organic traffic to websites through the use of search engines such as Google, Microsoft Bing, Yahoo, DuckDuckGo, or others.

Search engine optimization is essentially-but not limited to-a complex process of making changes to the structure and web content to make a website more "readable" for search engines. In fact, the more it is optimized, the more likely it is to rank on the first page of results for the chosen keywords.

SEO Agency: What are the Benefits?

First, there are are many advantages to seeking assistance from an SEO agency to optimize your website.

Improved Positioning

First, an SEO agency will be able to help your business website rank as high as possible within the search engine results. This will also help you find the most relevant keywords to attract your ideal buyers. It will also make sure that the architecture of your site is optimized and appropriate for crawling and indexing by search engines.

Improving Web Traffic Quality

An SEO agency can also help you increase the quality of incoming traffic to your website. If you are positioning yourself correctly for keywords--in line with your product or service offering--as you attract relevant traffic to your site, you will also increase the chances of positively influencing your conversion rate.

Analysis of Results

An SEO agency can help your business grow by providing accurate and measurable results. The most relevant data usually includes traffic volumes, traffic sources, rankings in different search engines, geographic search data, search trends and more.

SEO Agency: What is the Method of Work?

Second, before starting work, an SEO agency needs to develop a real "plan of action" capable of organizing the various priorities in order to complete its commitments with professionalism, precision and punctuality.

Goal Setting

Before starting, an SEO agency must take the time to get to know your business, your target audience, your competitors thoroughly and carefully understand what your goals and expectations are. It will, therefore, be necessary to work out a precise strategy informing what activities should be carried out in order to optimize the return on investment within the agreed time horizon.

SEO Audit

The Website SEO Audit is used to identify different areas of possible intervention and improvement. Performing a Web site SEO audit could highlight potential performance issues regarding-for example-indexing, page speed, content, navigation, images, or others. Once the areas of focus have been identified, it will be possible to implement the necessary changes in order to optimize not only your website's ranking but also your Web browsing experience.

Performance Monitoring

An SEO agency should know how to constantly monitor the performance and traffic levels of your website. All relevant performance indicators (KPIs) should be reviewed and illustrated within a monthly report indicating various progress over time. In fact, the report is a valuable tool to be able to better understand your website and the activities that have been carried out.

Technical Control on the Web Site

Search engine optimization presupposes an activity to ensure that your website is running smoothly. To this end, any specialized tools or software will need to be continuously monitored for updates or errors. This monitoring activity is aimed at investigating any structural technical problems such as deleted pages, broken links, duplicate or poor quality content, poor backlinks.

SEO Agency: What Services are Offered?

SEO services are many but closely related; these aim to improve visibility on the web and optimize the chances of converting website visits into purchases of goods or services. Following are the most common SEO services:


First, identify the keywords correct is the first step in choosing the most appropriate target customers for your business. The target audience must, in fact, then be able to purchase your goods or services.

Local SEO

This is anSEO optimization that helps improve the visibility of companies operating in a defined area/local area.

Technical SEO and SEO Audit

Technical SEO presupposes the use of specialized tools to scan and audit your website. This will help identify any problems that need to be fixed.

This activity consists of obtaining links from relevant and credible sources, subject to the requirements of competence, authority and reliability.

Content Optimization

This activity is essential for attracting new organic traffic by means of developing new content of interest to users. In fact, constantly planning content of high quality and originality helps to improve the SEO positioning. This activity specifically involves writing text, adding links to other relevant pages, developing a "calendar" of content, reviewing existing content etc.

Agency SEO: A Conclusion

In conclusion, SEO services are, even today, a valuable and essential tool that can effectively support companies. These will, therefore, be able to improve their visibility on the web by means of search engines. An SEO agency represents, nowadays, a valuable partner capable of playing a key role in the process of acquiring new leads and therefore future customers. Choosing to rely on an SEO agency is capable not only to improve one's expectations in terms of web visibility but also to provide an appreciable return on the investment made.

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Picture of Giorgio

I am the director of Globaltech Solutions Sagl, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog.



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