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Are you intent on improving your local SEO ranking? Would you like to know the secrets of an SEO expert? To begin with, in this article, we want to tell you about the main advantages in using online directories for the purposes ofSEO optimization. First of all, such directories can be classified into two distinct categories: specialized ones by industries and general ones. Their main function is to collect and organize the most relevant business information such as business name, address, phone number, e-mail address etc. In addition, most of these directories also allow you to share photos and other details such as opening and closing hours, the sector they belong to, and the services they offer. With the many options currently available, you can choose to use free or paid directories.
The use of online directories has become, nowadays, an essential requirement to effectively advertise your business, as an alternative or complement to other tools such as, for example, Google Ads campaigns. Such directories allow you, in fact, to increase the popularity of your business by directing qualified traffic to your website. An equally relevant aspect concerns SEO optimization. Such tools are effective in that they positively influence the ranking of your website within search engines.
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Directories to Improve Local SEO Positioning
Do you want to know some online directories to improve SEO optimization of your website? Nowadays, there are several websites that you cannot underestimate. Here, below, is a list of the most popular and used ones, especially within the Swiss corporate landscape.
- Google My Business
- Bing Places
- YellowPages
- Enroll Business
- Cylex
- Locanto
- Tuugo
- Yalwa
- Brown Book
- Local.ch
- Hotfrog
Why are Online Directories Important?
All of the online directories available today are structured and organized differently from one another. Choosing to make use of these tools will allow you, first and foremost, to more easily climb the ranks within search engine results. These directories can give you, therefore, a consistent advantage over your competition. First of all, it is important to carefully assess the nature of your business before proceeding to choose the most suitable directories for your industry. In addition, you need to check the quality and reputation of the directories for the purpose of being able to assess whether or not they are constantly and actively monitored. Human monitoring usually offers a significant quality advantage in that, for the purpose of improving your SEO ranking, it is important that such directories are not identified as a reason for spam by search engines.
Benefits for SEO Positioning
First of all, the more visible your business is online, the more likely people are to learn about and choose your products or services over those of others. First of all, it is important to note that online directories serve as tools capable of reaching your target audience and attracting interest. As we anticipated earlier, backlinks from online directories are of high quality because they come from sources deemed authoritative and recognized by search engines. It bears mentioning that you can have your business listed on several online directories totally free of charge. Before you commit to listing your information on such platforms, we recommend, however, that you update and consolidate the reputation of your brand or business on other digital sources. Once this is done, you will find that it is easier to place yourself at the top of search engine results when people search for your services or products. (Read the article dedicated to theSEO Agency).
Conclusion
In conclusion, it is good to remember that some online directories are not well known among the public and do not receive much organic traffic. Therefore, you need to list your business within those that are best known and most frequently consulted. Online business directories help create relevant connections and are worth the time investment required. For best results, for local SEO optimization purposes, you need to keep your information complete, consistent and periodically updated. Interested in learning more about this topic? Book an SEO consultation.
