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Viral Marketing: Why is it a Winning Strategy?

A sign on a table affirming the importance of viral marketing

Estimated reading time: 4 minutes

To begin with, viral marketing refers to that form of online marketing intended to spread information or digital content such as images, videos, posts etc. very quickly. This mode of communication is, nowadays, very popular mainly on social media and the web. Viral marketing, to be precise, occurs when recipients of a product or service voluntarily share or distribute the related digital content available online.

A digital content defined as viral is usually a video, photo, or piece of information that becomes instantly popular on the Internet and is quickly shared by everyone. The term " viral" describes the speed with which such content spreads from person to person on the network. The method of promotion relies on people voluntarily distributing digital content. If you are lucky or skillful enough to produce viral content, your product could also be viewed by millions of people and your success would be assured. Unfortunately, this is not as simple as it sounds and, such an effect is not predictable and mathematically certain. That said, it is fair to say that there are guidelines that you should follow to increase the likelihood that your content will go viral.

Viral Marketing: The Aspects of a Viral Campaign

Matching Content to Context

For one thing, taking advantage of using different social platforms implies the need to be able to relate to very different audience segments. For this reason, a potentially viral campaign must be studied carefully and thoroughly knowing the intended audience.

Distinguishing the Product

Nowadays, it is not easy to stand out from your competitors. That's why you must try to enhance those aspects that make your service or product unique. To this end, you must also know how to use creativity and capture those strengths that can please the needs and expectations of your audience.

Leveraging Keywords

The use of trending keywords, such as the hashtags, can help spread your message or invite people to interact with your content.

Collaborating with Influencers

Having the opportunity to collaborate with famous influencers will be able to help your content go viral. For this reason, you should choose to collaborate with influencers who are most akin to your goals, products or services.

Viral Marketing: Here Are 3 Winning Techniques

Captures Attention

Users who use social platforms or the Web are constantly in contact with a lot of content, whether they are on a computer or a mobile device. To get them to pay attention, you need to be able to produce content that is attention-grabbing. Having a visual element is a very important aspect that should not be underestimated.

It arouses Strong Emotions

Consumers are strongly driven by how they feel. When you create viral marketing content that leads to a strong emotional response, your viewers are more likely to engage. Think of some viral content you remember. They may have made you laugh or cry. Perhaps they are particularly moving or appeal to your sense of nostalgia.

Engage the Public

A piece of content will rarely go viral if it does not encourage its audience to to action. Viral marketing works best when it is designed to allow the audience to easily interact and share. At the very least, your content should include some sort of call to action (CTA), telling users what action they should take after hearing your message.

Viral Marketing: A Conclusion

To conclude, viral marketing represents, today, one of the most successful ways capable of spreading a digital content present on social platforms or the web in a very short time. Unfortunately, to achieve such extraordinary results, there are no rules capable of guaranteeing success with certainty. On the other hand, it is good to remember that following the tips we have provided in the previous paragraphs will allow you to have a better chance in obtaining a more than satisfactory result.

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I am the director of Globaltech Solutions, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for the internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog. Want to stay up-to-date with the latest videos on digital marketing? Follow us on our YouTube channel!



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