Estimated reading time: 5 minutes
In this short article, we want to make a comparison between the main features of Google Ads campaigns and social campaigns such as, for example, Facebook or Instagram Ads. We will also explain to you the similarities and differences as well as the objectives that, in practice, you can consider using these tools. The choice of the type of advertising campaigns best suited for your business actually depends on a variety of multiple factors. For example, this will have to be weighed against the budget you are willing to spend, the time you are willing to wait for this to start working, the staff you can rely on, and other variables. If you are interested in learning or learning more about this topic, we recommend that you continue reading this interesting article.
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Google Ads Campaigns: Introduction
To begin with, Google Ads, formerly known as Google AdWords, is one of the most well-known, popular and widely used types of online PPC i.e. 'pay-per-click' advertisements. Such ads are displayed within Google's search results and on its other search partners. Its main strength is that it allows advertisers to show ads to those users who actively search for products or services by entering one or more keywords. Each time a user clicks on the sponsored ad, the advertiser will be charged a given cost. For this reason, it will be necessary for the advertiser to set a maximum limit on the amount he or she is willing to pay for each click received. Overall, the main goal of Google Ads campaigns is to attract to the website only those customers who are actively involved in the search for products or services.
The Benefits of Google Ads Campaigns
Second, a significant advantage offered by Google Ads campaigns is the large potential audience at one's disposal. Google, in fact, processes more than 75 thousand searches every second, with the possibility of always reaching new users with every single search. In addition to the possibility of 'targeting' by keywords, the options of such ad campaigns can also include other data such as location, age, gender, income, etc. Google Ads, over the years, has also increased the number of ad formats available to its advertisers. In addition to these formats, users have additional options such as so-called extensions. A key feature concerns the cost of Google Ads campaigns. It is, in fact, possible to run Google Ads campaigns even with a rather limited spending budget.
Social Campaigns: Introduction
Social campaigns make it possible to advertise products or services by means of multiple social media platforms. With more than two billion monthly active users, it is obvious to reiterate that it is essential to take advantage of this exceptional advertising opportunity. The ways in which advertisements work on social media are actually very varied and different from most other online tools. This offers great flexibility both in reaching users and in targeting and targeting audiences with very specific and highly personalized ads. Moreover, social campaigns can take place simultaneously on one or more social channels. The components of a social campaign usually include posts including images, videos, text characterized by the use of hashtag, links or other.
The Benefits of Social Campaigns
Nowadays, companies can design, create and distribute content through social media as this process is simple, quick and beneficial. These tools give them greater freedom in choosing content and the ability to obtain detailed information on ad performance. Campaign budget optimization features can help you in choosing the best performing ads. In addition, such platforms offer multiple highly customizable targeting options such as location, age, interests, income, and other. The social campaigns are a great way to engage potential customers and grow your business. The main reason why social media ads have higher conversion rates than other tools is because they are very remarkably accurate.
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Conclusion
In conclusion, using Google Ads campaigns or social campaigns are both recommended strategies in order to effectively promote your business. Google Ads campaigns are geared toward targeting those users involved in an active search activity for goods and services. Social campaigns, on the other hand, appear directly to users who reflect certain characteristics, solely due to the fact that they are using that platform at that very moment. If you are looking for the right platform to use to plan the advertising campaign for your business, you can contact one of our expert consultant in digital marketing.
