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SEO Consulting: Here Are The Reasons To Request It (2023)

a screenshot of a search engine used as a reference for an seo consultation
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Estimated reading time: 5 minutes

Think you need help or assistance in improving your website's ranking on search engines such as Google or Microsoft Bing? If your answer is yes, then you might consider seeking SEO consulting. In fact, although you may already be familiar with the basic concepts of SEO (i.e., theSearch Engine Optimization), you may find yourself in the situation where you are struggling to see appreciable results despite the effort and hours of work devoted. In this regard, an SEO consultation will help you plan and develop a customized SEO strategy to help your business successfully rank on the most popular search engines and drive organic traffic to your website. For this purpose, SEO specialist consultants are specialized and up-to-date professionals who are well versed in processes that determine ranking within search engines.

Why Request an SEO Consultancy?

Is your website not getting enough visits or generating leads or conversions from organic traffic? If so, you might consider seeking SEO consulting. Below, you will find some very common situations among users in which it is highly advisable to seek assistance in this regard:

Organic Traffic Has Declined

Traffic from search engines is the most accurate indicator of whether an SEO strategy is working or not. If your traffic is not increasing over time or is even decreasing, it means you need to seek advice from an SEO specialist. In this regard, you should know that more than half of consumers use Google to shop online. This is an audience you risk losing if you don't successfully rank on Google or other search engines. Actually, you may even find yourself in the circumstance where Google gives you a penalty for breaking its own code of conduct. In such a case, this situation is difficult to overcome without the help of a professional SEO specialist.

Staff are either not Competent or you want to Delegate to Third Parties.

Although some companies try to build an in-house team specialized in SEO management, unfortunately, this choice is not always effective. In fact, son only a consultant SEO specialist will be more experienced and up-to-date on the subject, but will also be much cheaper. The same can also be said when one does not have the internal resources within the company to deal with such tasks.

Purposes and Phases of an SEO Consultancy?  

First, choosing to request an SEO consultation will allow us to gain a thorough understanding of the key elements of your business. We can, therefore, begin to better analyze your website from a technical perspective, conduct an SEO audit and show you all the practices necessary to improve your search engine rankings. At a later stage, we can analyze your business sector and then advise you on the best strategy to implement in the future to achieve satisfactory results in terms of conversions.

By understanding this information early on, we can ensure that we have the right information not only to help you generate more organic traffic, but also to target the most appropriate and interested audience for your services or products. In this way, you will be able to not only increase your traffic volumes but also - and more importantly - your conversion rate. Although some companies may have specific goals, we can outline at least two steps common to all on which SEO consulting can be carried out.

SEO analysis from a technical point of view

An SEO consultation is first and foremost aimed at verifying whether the website to be examined complies with the practices recommended by search engines for the purpose of best SEO ranking. To this end, a comprehensive SEO audit will be conducted so as to identify what changes will be needed in the specific case. By means of the SEO consultation, the client will be shown how to address the problem by taking targeted and concrete actions.

Analysis of other problems that would hinder the benefits brought by SEO

An SEO consultation will allow us to evaluate your website as a whole and highlight any issues, not only of a purely technical nature, that may be hindering not only the number of visits, but also other equally important variables such as engagement rate, conversion rate etc.

SEO Consulting: A Conclusion

In conclusion, if you believe that you find yourself in need of improving your website's page ranking on search engines, then an SEO consultation is the best thing for you. In this case, you will be able to save time and effort that you would otherwise spend if you were engaged in solving such problems yourself.

By means of SEO consulting, moreover, you will be able to identify not only the issues that prevent your website from ranking properly, but you would also learn all the appropriate techniques for that purpose. In this way you will be able to apply these notions not only now but also in the future. If you think that a professional SEO specialist or SEO expert can help you in solving these problems, you can contact us. You will be able to infect request a dedicated consultation both online and in-person.

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George

I am the director of Globaltech Solutions, a digital marketing agency based in Lugano, Canton Ticino (CH). I have a degree in economics and great passion for the internet and technology. I am mainly involved in training, SEO, SEM. I am also the founder and editor of a technology blog. Want to stay up-to-date with the latest videos on digital marketing? Follow us on our YouTube channel!

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