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The consulting in web marketing offered by our company is a highly specialized service aimed at developing, implementing and monitoring digital marketing strategies for business purposes.
This service may be particularly useful to you for:
- Know and better understand the fundamentals of digital marketing in order to effectively enhance your business
- Satisfy and increase the number of your customers
- Acquire the skills needed to understand the behavior of your end consumers, your target industry, and to effectively differentiate yourself from your competitors
When to Book a Web Marketing Consultation
- You are not experiencing a positive development in terms of leads and sales
- You are currently working with a group that is already at the limit of its organizational capacity
- Do not have the appropriate experience or knowledge of that field and its tools
What Web Marketing Consulting Includes
Strategic Web Marketing
Iour service can help you understand what business goals you want to achieve, available resources, web marketing channels, and 'key performance indicators' (KPIs). With our help you can learn how to:
- Identify priority goals for your business such as getting more organic traffic, generate more leads and increase conversions
- Explore various online marketing channels and platforms such as. Google Adwords, Microsoft Bing Ads, Facebook, Instagram, Twitter, LinkedIn etc.
- Analytically control and monitor data to achieve results in line with business objectives
- Update and edit any online campaigns already planned
'Brand' identity
This term has a meaning that goes far beyond a simple logo, slogan or website design. Above all, this includes the true identity of your brand. It includes your commercial sales offer, image and the feelings you want your products to evoke toward your potential customers.
Appropriate digital marketing consulting aims to improve the overall brand image and is geared to effectively translate into more conversions and leads. To this end, the following points may be examined:
- Purpose and brand recognition
- Target audience
- Competition and market overview
Content Planning
This service can also be aimed at assisting you to define and create a content calendar aimed at achieving the goals set by your web marketing strategy. This will enable you to identify the correct type of content to be produced, the topics to be covered, the time frequency of publication and the relevant digital marketing channels.
Our web marketing consultancy may be able to help you answer the following questions:
- Who is your audience?
- Does the content you publish meet the needs of your audience?
- How to differentiate your products from those of your competitors?
- What content or communication channels work best?
Project Management
A consultation may also be a good opportunity for you to present us with a specific work project or to assign us a problem to solve. Managing a given project involves, in fact, the combination of various skills--from the most common 'soft-skills' to more technical skills--and consulting alone is sometimes not enough to meet the most demanding and complex requests.
Our consultation will, therefore, be a 'first step' that will allow us to listen and your requests. This will serve in order to develop an organized and timely work plan that can be carried out over time.
Search Engine Optimization (SEO)
Our consultancy can be, in addition, a valuable tool intended to assist you in the process of optimizing your website on the most popular search engines such as Google, Microsoft Bing, Yahoo etc...With the acronym SEO or rather 'search engine optimization', we refer to all those techniques aimed at increasing traffic to your website by means of the organic results present on search engines.
When your content is properly optimized by carefully following all 'SEO techniques', your search engine rankings will be greatly improved and thus your website will be more visible to your target audience. Such techniques, unfortunately, take some time before you can verify their effectiveness and thus appreciate the results. For this reason, taking action with due timing is crucial and necessary. Our web marketing consultancy may be useful for:
- Building an SEO strategy
- Research keywords with high traffic potential
'Pay-per-click' Online Advertising (PPC)
Proper advice can help you better understand how the different digital advertising programs offered on Google, Bing or the most popular social channels such as Instagram, Facebook or Twitter work. Indeed, a proper understanding of how these platforms work is of paramount importance when you need to optimize your advertising spend in order to promote your products or services.
Data Analysis and Evaluation
Our digital marketing consultancy can be, for you, a valuable tool that can help you evaluate and understand data (marketing analytics) - possibly already available to you - in order to work out the most appropriate web marketing strategies for you.
This will make it easier to determine the type of content and topics that will drive the most traffic to your website, social media and other digital channels. Careful data analysis and the help of an experienced digital marketing consultant can help you understand the behavior and preferences of your target audience. You can, in addition, leverage this information to create advertising campaigns that will help you build more reliable relationships with your customers, get more leads and generate more sales.
