Estimated reading time: 5 minutes
All of us will have happened, at least once, to use Google Maps to search for a place of our interest such as a restaurant, bar, office or public space. Usually, in most cases we have no problem in verifying the existence of these places on Google maps. Here it is possible to consult important details such as opening and closing hours, address, photographs, reviews etc...Despite this, it may happen even today, that the place we want to visit is still not available within the map of Google and this can create quite a few problems. In fact, on the one hand, potential customers fail to locate the desired place, on the other hand, the owner of the business fails to get visibility on Google Maps and make himself known.
For this reason, in this short article we will explain what are the most relevant factors that contribute to improving the visibility of a business on Google Maps.
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Introduction
How to Get Started
One problem that many business owners encounter, even today quite frequently, is finding that their business is not properly displayed within Google maps, despite the fact that the entire surrounding geographic area is highlighted.
On the contrary, it may be the case that your business does not appear within the map while that of your competitors appears prominently, resulting in a negative impact on your business reputation as your potential customers will not be able to get to know you and thus choose you.
To avoid this inconvenience, the first step we want to suggest, to optimize the visibility of your business in the results present in Google Maps, is as follows:
First, make sure that your business information is in Google Business Profile; it must also be correct, accurate, complete and periodically updated.
The Google Business Profile & Google Maps
First, it is good to know that the information in Google Maps is the same information that is retrieved from Google Business Profile. This profile containing business-related information is nothing more than that panel on the right side of the Google search results page. This appears whenever searches are made for businesses for which there is a physical location.
Therefore, whenever a search is made within Google maps, the results rated as the most relevant will be shown first. Therefore, these will be appropriately displayed on the map (at different zoom levels).
As we just anticipated, Google will assess the level of relevance of your business based (primarily, but not only) on the information within your Google Business Profile.
Here are some good tips for being able to gain visibility in Google Maps. Remember to always include this information within your business' Google Business Profile.:
How to Get More Visibility on Google Maps
- First, remember to always provide accurate information about opening hours, closing times, or relating to any events or holidays. Always let your customers know when you are available to receive them. This will give them confidence that your business will be open and avoid any unpleasantness.
- Also, don't forget to respond to any reviews that users leave on your business' bulletin board. Ideally, be sure to promptly provide your feedback as a thank you. Reviews are critical and can improve the visibility of your business. This will help increase the likelihood that a potential customer will choose you.
- Finally, remember to list all goods and services offered by your business, using appropriate and comprehensive descriptions. Choose eye-catching photographs that can persuade and attract the attention of your potential customers.
Visibility on Google Maps: Factors Affecting Positioning.
Ranking within local search results in Google Maps is mainly based on these three simple factors: the relevance, the distance and relevance. A combination of all these elements will allow Google to have enough data to establish a level of appropriateness for each result associated with your search.
- The level of relevance defines the degree of correspondence between the profiles of local activities available in the vicinity of the considered area and the typology of research carried out.
- La distance considers the level of proximity of each search result from the target geographic location.
- Significance, on the other hand, establishes the level or degree of notoriety of an activity. Some historical or public landmarks such as museums, hotels, and stores are considered very relevant. This is due to the fact that they have already been present and known for quite some time. Actually, the importance factor is mostly defined based on the information Google has about a business. This data includes every element available on the Internet, such as articles, links but also reviews and ratings. Considerable importance is attached to the level of ranking of that business within search engines. The use of proper SEO practices, therefore, is able to influence the level of 'importance' of your business.
Conclusion
In this short article we have shown you how you can improve the visibility of your business within Google Maps. This process is very simple, takes very little time, and can greatly benefit your business.
Would you like more information about this or need assistance? Our company will be available to offer you personalized advice.
