Estimated reading time: 4 minutes
Nowadays, many entrepreneurs are looking for free tools capable of improving the online marketing strategy for their business. To this end, the Google Business profile offers businesses a fantastic opportunity to appear in Google search results without having to pay specifically to advertise. If you are interested in improving the digital marketing strategy for your business, I recommend that you continue reading this interesting article.
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Google Business Profile: Introduction to Online Marketing
The Google Business profile is an online marketing tool that offers everyone, free of charge, the ability to list their business location on Google Maps and in local search results. This allows you to display important information about your business, including opening hours, closing hours, contact details, services offered, product categories etc...
Why Create a Google Business Profile
You have probably already done a Google search and, at some point, noticed that Google shows a list of certain places based on your current location. The businesses that have been included as results of your search are those that, previously, created a Google Business profile. For that reason, whatever product or service you are selling, the presence of your business among the search results is an essential aspect of your online visibility and for your digital marketing strategy.
How to Optimize Your Online Marketing Strategy
First and foremost, for the purposes of an excellent online marketing strategy, the next step after creating your Google Business profile is to make sure that it is well optimized and contains all the most important information about your business. You should include as much information as possible in your business description. This will help your business stand out by showing the qualities that make it unique and better than its competitors.
Add a Description of your Activity
This description is meant to provide an overview of the various services your business provides. You should try to include a few relevant keywords that best describe your business.
Post Articles or Interesting Events
You can write and post articles on your Google Business profile to attract more interest. Your content will appear in Google search and map results. You will be able to upload an image, write a text or an promote an event share your content and promote your products or services. You will be able to add a call to action including 'Learn more', 'Book' or 'Buy'.
Collect and Respond to Customer Reviews
Reviews reflect what people actually think about a business and, in the context of online marketing, are a key factor when it comes to ranking successfully in local search results. Not only that, but they also help in making decisions about whether to make future purchases. In. as a business owner, you can use your reviews as an opportunity to improve the trust in your business.
Insert Original Images
You will be able to add up to ten photos or videos to articles in your Google Business profile. Images and videos can help tell a story, and the ability to add more images will definitely benefit e-commerce businesses as it will help you add more product images. You may have added basic images such as the exterior or interior of your business, your logo, and your business staff.
Online Marketing & Google Business Profile: A Conclusion
In conclusion, first and foremost, it is advisable to ensure that your business has a Google Business profile that is always up to date and complete. This online marketing tool is undoubtedly one of the best free ways to appear in Google search results. If you would like to learn more about Google Business profiles and improve your local search engine optimization (SEO) strategy, you can book a personalized consultation with an expert digital marketing consultant.
