Estimated reading time: 5 minutes
You probably decided to read this article because you are interested in better understanding the recent global phenomenon of QR Codes or QR Codes. You may have already gained some knowledge about it as you have previously used one of the multiple online QR code generator services that allow you to generate a customized QR Code. If this is the case, a question may arise for you...why would it be reasonable to pay to receive a service available for free on the internet?
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QR Code: Introduction
This consideration seems perfectly understandable, especially due to the fact that many users are still unfamiliar with the various differences between the Dynamic QR Codes and static ones, and are not yet fully aware of the considerable functionality and advantages that these tools are able to offer. This is true, by making use of the internet it is possible to use a lot of free 'QR Code Generators' that allow you to create fully functional QR Codes: these can direct the user to a website, show a short text or something else. Such QR Codes are called 'Static QR Codes' and their function is only to decode the information contained within its surface.
Although it is evident the usefulness that these tools can demonstrate in certain contexts, the same cannot be said for corporate settings where such tools, on the other hand, show all their limitations and inadequacies. A professional paid solution, on the other hand, is capable of offering QR Codes appropriate for enterprise use, where it is instead essential to fully utilize the data collection features in order to effectively plan advanced marketing strategies. In order to differentiate this category from that of Static QR Codes, it is customary to identify the latter with the term Dynamic QR Codes. Custom Dynamic QR Codes offer the following advantages:
Reasons to Prefer a Dynamic QR Code
High Graphics Resolution
Dynamic QR Codes are in high resolution, have well-defined margins and are available in EPS, SVG vector formats. Static QR Codes created by free QR Code generators, on the other hand, are, frequently, offered only in JPEG/PNG formats at medium to low resolution. A high print quality allows users to perform code reading more easily, whether on paper or digital media.
Monitoring of Scans
If you are intent on advertising your business as professionally and efficiently as possible, you will probably want to calculate the profitability of your campaigns. For this reason you will need to know how many scans you have received and from which channels they come. By means of dynamic QR Codes you will be able to obtain detailed reports containing important statistics of the scans. You will then be able to check whether, for a given advertising investment, enough scans have been received. You will then be able to calculate the cost incurred per scan and consequently direct your budget in the direction of those advertising channels that perform best.
Ability to Edit the URL after Printing
With dynamic QR codes, you can also change the destination URL without the need to regenerate and reprint a new code. In this case, you can continue to use the same QR Code already created even if you decide to change the web page to which that code is linked. Imagine you print your custom QR Code on multiple print media and later decide to change the linked URL address. With static QR Codes, you would need to generate a new QR Code in order to later reprint it on other media. Dynamic QR Codes, on the other hand, allow you to use the same codes already printed by simply updating the new URL.
Customization, Support & Security
A typical example of personalization concerns the possibility of choosing a QR code customized with the color you prefer. Choosing a color capable of recalling those of one's 'brand' is capable of positively influencing one's advertising campaign. This will make it possible to increase the number of scans. If you are planning to carry out a major advertising campaign using QR codes, it is then a responsible choice to rely on a service provider that can guarantee adequate technical support and a high degree of expertise. Using a free service, very often, reveals several inadequacies regarding the ability to offer such important services. If you decide to generate a static QR code using a free tool, what information can you rely on about the security protocols adopted?
QR Code: A Conclusion
In conclusion, because of the advantages listed above, if your main goal is only to have a QR code having the same characteristics as a regular barcode, we recommend you to use free static QR codes. However, if you are a company whose goal is to advertise its products or services in a professional and efficient way with the aim of maximizing the number of scans, we recommend using a QR code that is customized, appropriate and able to offer high standards in terms of quality, security and reliability.
Dynamic QR Codes offer the answer to this need. Their reliability and usefulness represent an excellent solution for companies nowadays. This will enable them to take full advantage of the digital technology available today.
